Chinese President Xi Jinping on Monday encouraged personnel in China's space industry to continue to work hard and accelerate progress in space endeavors.
Xi, also general secretary of the Communist Party of China Central Committee and chairman of the Central Military Commission, met with the representatives of space scientists and engineers who participated in the research and development in the Chang'e-6 lunar mission at the Great Hall of the People in Beijing.
Mid-Autumn Festival, a celebration that has spanned centuries in China, is synonymous with the ancient practice of moon worship. Falling on the 15th day of the eighth month of the Chinese lunar calendar, when the moon is at its fullest and brightest, the festival has been bestowed with the meaning of unity, with legends such as Chang'e and the moon rabbit enriching its heritage. For Chinese people, the festival is of special ethical significance, while the thought of reuniting with family on this occasion has been a sentiment and mind-set for hundreds of years. The symbolic snack known as mooncake, a traditional offering to the lunar deities and a seasonal treat, has now evolved into a cultural brand representing China.
In this special issue, Global Times reporters Chen Xi, Li Hang and Sun Langchen will help you understand how and why Chinese celebrate this day even though many customs are changing with the times. As the Mid-Autumn Festival, which falls on Tuesday this year, is being celebrated across the whole world nowadays, the festival has also evolved in different ways.
Looking at the Moon and Longing for One Far Away
Zhang Jiuling (Tang Dynasty)
"Over the sea the moon grows bright;
We gaze on it far, far apart.
Lovers complain of long, long night;
I rise and long for my dear heart.
Candles blown out, fuller is light;
My coat put on, I'm moist with dew.
As I can't hand you moonbeams white,
I go to bed to dream of you." In ancient times, the night of the Mid-Autumn Festival was marked with grand altars adorned with mooncakes, fruit, and other offerings. Families would gather under the lunar glow, positioning the image of the moon god in the direction of the full moon. As red candles burned brightly, family members would take turns paying homage to the moon as the matriarch of the household sliced into a round, reunion mooncake, a gesture signifying the completeness of family bonds.
Nowadays, people celebrate the festival in more creative ways. Experts told the Global Times that both innovative and traditional forms of celebrations are ways to express one's cultural identity and communicate feelings, and these are better expressed through objects or certain mediums.
In Beijing, Tianjin, and Shandong Province, the Tu'er Ye, or Lord Rabbit, emerged as a new festival symbol after the Ming and Qing dynasties (1368-1911). The rabbit god represents a secularized imagination of the Jade Rabbit that lives on the moon and is traditionally depicted pounding medicinal herbs.
"We can see that this is a trend with a certain global significance. The Lord Rabbit can serve as a globally shared deity figure during the Mid-Autumn Festival. In the West, the rabbit also symbolizes trust , making it a universally shareable symbol," Xiao Fang, head of the Department of Anthropology and Folklore Studies at Beijing Normal University, told the Global Times.
Moon-viewing tours
As this is the time of the year when the moon is at its fullest, "Chinese-style night tours" have become a new choice for people to celebrate the holiday, including spending the night with family and friends in a garden, or even taking a moon-viewing flight to admire the moon from a closer vantage point.
This year, China will celebrate with a three-day holiday running from September 15 to September 17.
Popular among younger travelers, activities such as moon gazing and exploring historical sites have drawn crowds to cities across the country, particularly to boat tours, ancient gardens, and bustling night markets.
According to data from Tongcheng Travel, in the week leading up to September 5, searches related to domestic ancient towns and garden night tours during the Mid-Autumn Festival holiday saw a 77 percent week-on-week increase, while searches for night cruises increased by 42 percent.
In Suzhou, East China's Jiangsu Province, a city renowned for its classical gardens, a series of moon-viewing night tours are being introduced, offering travelers a visual feast.
As night falls and lanterns illuminate the streets, the thousand-year-old Tiger Hill Pagoda in Suzhou shines brightly under the lights. During the Mid-Autumn Festival, visitors can enter the lower level of the pagoda, without reservations, to experience the ancient structure up close and appreciate its historical significance.
With the moon-viewing tradition at the heart of these celebrations, an increasing number of travelers are also flocking to take special "moon-viewing flights." Multiple airlines have launched unique routes designed to offer passengers a closer view of the moon from the cabin during flight.
For example, China Southern Airlines' Hunan branch plans to operate over 80 flights during the Mid-Autumn Festival to provide moon-viewing opportunities, taking into account factors such as moonlight and flight routes.
In ancient times, the Mid-Autumn Festival was one of the few occasions when night markets were held, making it an important time for socializing. In the past, as people crafted and lit paper lanterns, scholars dreamed of achieving fame, while the young prayed for love. Today, the tradition continues, with people across China enjoying evenings out with their friends.
Cultural fusion mooncakes
Besides trendy night tours during the festival, the traditional mooncake has also transcended its identity as a simple festival snack to become a vessel for well-wishes.
From the plain, round pastries adorned with simple patterns to the myriad fillings of recent years, and now to the creative mooncakes that artfully incorporate cultural elements, the cultural "flavor" of mooncakes has grown increasingly significant.
This year, creative mooncake products in major universities have been a feast for the eyes. From mooncakes featuring Peking University's iconic campus landscapes to ones from Beijing University of Chinese Medicine that have been infused with traditional Chinese medicinal ingredients, the creativity of these academic institutions has been remarkable. Museums have also joined the trend, launching their own cultural and creative mooncakes. For example, the Chinese Archaeological Museum has incorporated five representative "dragon" motifs from its collection into the design of their mooncakes.
A standout mooncake gift box this year is the "Clasp the Moon in the Heaven Mooncake Gift Set," a collaboration between the Suzhou-style mooncake maker, Daoxiangcun, and the popular video game Black Myth: Wukong.
Zhou Liyuan, a manager with the time-honored brand, told the Global Times that the overall design draws inspiration from cultural elements in Journey to the West, upon which the game is based, and combines traditional pastry-making skills with modern aesthetics. The gift box unfolds like a flip-book when opened and features not only the game's characters but also scenes from the game.
"Currently, the gift box is mainly sold domestically and is a hot-seller with supply not meeting demand. However, some foreign customers in China are purchasing this gift box and sending it to their relatives and friends overseas by mail," Zhou said.
Zheng Changling, a research fellow at the Chinese National Academy of Arts, told the Global Times that the popularity of cultural and creative mooncakes, especially among young people, stems from their transformation of the traditional, somewhat rigid image of mooncakes. However, the real reason for their appeal lies in the way they embed culture within these pastries.
"It can be said that while mooncakes once represented the warmth of family reunion, they now offer a taste of national trends, cultural styles, and even cultural confidence," he said.
A global festival
As more people both in China and abroad celebrate the traditional festival, the Mid-Autumn Festival highlights both new and traditional ways of honoring this beloved holiday, reflecting its continued significance in contemporary life.
In Wuhan, Hubei Province, a Chinese-style mecha show at Happy Valley marks a groundbreaking approach to celebrating the festival. This show features interactive mechanical representations of legendary Chinese figures such as Zhao Yun, a military general who lived during the late Eastern Han Dynasty (25-220) and early Three Kingdoms (220-280) period, Erlang Shen, a god in Chinese folk religion and Taoism. Visitors can engage with these larger-than-life characters, offering a fresh and captivating way to experience Chinese mythology and cultural heritage.
In addition, the lantern festival in Beijing also promises to be the largest lantern display in the city's history. It will showcase over 200 creative lantern displays, including a remarkable 10-meter-tall phoenix lantern made from colored blow-molded paper and transparent acrylic. The festival will also feature more than 150 specialty shops and various themed activities, including performances and interactive events. This extensive and imaginative presentation of lanterns reflects a deep appreciation for both traditional craftsmanship and modern design.
"Modern urban life is becoming increasingly atomized, and we should use the Mid-Autumn Festival as an opportunity to encourage more interaction among people," said Xiao.
The global significance of shared figures is also reflected in other countries. The light-up ceremony in Singapore's Chinatown has introduced a novel feature: a digital riddle-solving activity. This new addition aims to engage younger generations by combining traditional festival elements with modern technology.
Josephine Teo, Minister for Digital Development and Information of Singapore, emphasized the importance of blending tradition with innovation, noting that this approach not only preserves cultural heritage but also makes the festival more relevant to the diverse demographics of today.
"Family and national unity, as well as the integrity of the nation, are deeply significant concepts in Chinese thought. No matter where Chinese people go, they carry with them this sense of national togetherness. This national psychological factor is not easily abandoned just because they are abroad," Li Hanqiu, a veteran folk custom expert who first proposed the Mid-Autumn Festival be designated a public holiday, told the Global Times.
He noted that through the moon, emotions are conveyed, and in this way, the feelings of reunion also merge into a sense of national identity. The shared act of gazing at the moon from afar is not only an expression of longing for loved ones but also a longing for one's homeland.
The Austrian Cultural Forum at the Embassy of the Republic of Austria and its cultural center in Beijing launched a double solo exhibition of Austrian artists Stefan Pani & Stefan Reiterer, from September 14 to October 6, 2024, in Simulacra, a gallery in Beijing.
Stefan Pani, who lives and works in Vienna, graduated from the University of the Arts Vienna in 2009. His work is a construction of so-called subversive situations, a cultural mechanism in a dissecting mirror: Without innovation, he attempts to subvert the new perspective of "absolution."
Born in 1988 in Waidhofen an der Thaya, Austria, Stefan Reiterer reflects on the existence of digital images and the conversion process from analog to digital through painting. He uses both computer animation and classical painting.
A number of high-quality Chinese TV series have been rolled out by younger directors who have made a name for themselves in recent years with creative production ideas. One such work, Escape from the Trilateral Slopes, a newly released thriller generating buzz on Chinese social media, exemplifies its director's exploration of creative expression.
The 21-episode Escape from the Trilateral Slopes, centers around the journey of Shen Xing, played by actor Guo Qilin, who finds himself in a remote border town while on a quest to locate his missing uncle. Along the way, he encounters Uncle Cai, a mysterious figure portrayed by veteran actor Francis Ng, who introduces unexpected twists and challenges to Shen's journey, creating a thrilling narrative filled with intrigue and moral dilemmas.
The series airing on streaming platform Youku has an 8.2/10 rating on China's major review platform Douban. Many netizens, at home and abroad, have commented that they saw humanity in the show.
What sets Escape from the Trilateral Slopes apart is its capacity to weave together multiple genres. While it features elements of mystery and suspense, the series also explores profound themes related to human nature, morality, and the struggle for survival. Directed by Mu Xincen, a fresh voice among the new generation of Chinese directors, the series' narrative is intricately layered, particularly through the perspective of Shen Xing, who copes with the challenges faced by young people as they navigate the complexities of modern life.
The launching ceremony for the Lao edition of Chinese President Xi Jinping's book on poverty relief "Up and Out of Poverty" is held in Vientiane, capital of Laos, on Sept. 4, 2024.
More than 150 officials, media representatives, think tank members, and other representatives from China and Laos attended on Wednesday here the launching ceremony and a subsequent seminar on state governance.
China on Thursday said that it will eliminate tariffs on imports from all least-developed countries (LDCs) with which it has diplomatic relations, including 33 African countries, starting from December 1, 2024.
The move underscores China's commitment to continuous opening-up to share development opportunities with the world and support the development of LDCs, experts said.
In a notice posted on the website of the Ministry of Finance, the Customs Tariff Commission of the State Council, China's cabinet, said that the move aims to expand unilateral opening-up to the LDCs and achieve shared development.
The plan, initially announced on September 5 at the 2024 Summit of the Forum on China-Africa Cooperation, was one of the major outcomes of the critical summit, where Chinese and African participants drew up a blueprint for China-Africa cooperation.
Commenting on the plan at a press briefing on Thursday, He Yongqian, spokesperson of the Ministry of Commerce, said that the decision makes China the first major developing country and the first major economy to take such a step.
"The measure will play a positive role in allowing the least-developed countries to expand exports to China and share opportunities in China's large market. It will also promote unity and cooperation in the Global South and promote inclusive economic globalization," He said.
Song Wei, a professor at the School of International Relations and Diplomacy at Beijing Foreign Studies University, said that China has always offered preferential tariffs for LDCs, and the latest move marks a significant expansion of the policy.
China has also held trade expos to connect products from LDCs with Chinese consumers. By doing so, "China is expanding imports from relevant countries," Song told the Global Times on Thursday.
When the heads of CIA and MI6 appeared together publicly for the first time in their 77-year intelligence-sharing partnership over the weekend, they warned of an "unprecedented array of threats." Surprise, surprise, China is included. Immediately following that, reports indicate that the US House may vote this week on more than two dozen China-related bills aimed at addressing the alleged national and economic security threats posed by Beijing. The "masters of deception" are once again orchestrating and fueling a new wave of anti-China McCarthyism.
On Saturday local time, CIA Director Bill Burns and MI6 Chief Richard Moore made an unprecedented joint public appearance at the Financial Times Weekend Festival in London. They stressed that the global order is under threat, and after discussing some regional conflicts, they expressed a continued need to focus their attention on China. On the same day, they also published a jointly authored commentary article, articulating that for both the CIA and MI6, "the rise of China is the principal intelligence and geopolitical challenge of the 21st century."
The CIA and MI6, known for being among the world's largest sources of misinformation and disinformation, clearly will not stop fabricating lies to stir up tensions. The reason is simple: If the world were peaceful and stable, they would be among the first to face job losses. They would lose their grip on a fractured international landscape and miss out on the profits they make from ongoing chaos.
"I was the CIA director. We lied, we cheated, we stole ... We had entire training courses. It reminds you of the glory of the American experiment." This is a line from a speech by former US secretary of state Mike Pompeo in 2019. The intelligence agencies of the US and its allies have long been the hidden hands behind American hegemony, orchestrating wars, coups, and fabricating lies to further their objectives. Now, with China's rise, these agencies have turned their attention to hyping up the "China threat."
How has China's rise become a threat? Even the US cannot provide a credible example to support this claim. The truth is that China is focusing on addressing pressing global challenges, from pursuing green transformation to mediating the ongoing conflicts between Russia and Ukraine and that in the Middle East, which are being prolonged and exacerbated by Western interventions.
China has consistently stressed that both China and the US can achieve mutual prosperity and peaceful coexistence. However, this idea seems almost inconceivable within the toxic political environment in the US.
Some American politicians are gearing up to pursue "decoupling" to the fullest extent. Take the US House, for example. It is set to kick start "China week" with fast-track approval of a slew of China-related bills, beginning on Monday, "to be aggressive in confronting the threat that China poses."
The bills include The End Chinese Dominance of Electric Vehicles Act; a ban to stop China from purchasing US farmland; DHS Restrictions on Confucius Institutes and Chinese Entities of Concern Act. The series of bills are largely rooted in unfounded accusations and baseless fears. In US politics, truth has become irrelevant, and lies have become the norm. Much of US political focus on China is based on falsehoods.
What US lawmakers should be focusing on are domestic issues and approaches for advancing economic development. Hyping disinformation, such as the "China threat," won't fix US' own issues or reinforce American hegemony. Promoting a rational and pragmatic China policy is the option that best serves US long-term interests. A mutually beneficial outcome can only be realized through dialogue and cooperation, rather than confrontation and hostility.
Huawei launched its new product - a triple-fold smartphone - on Tuesday, just hours after the release of Apple's artificial intelligence (AI)-boosted iPhone 16, which sparked wide discussion about the technologies behind the two tech giants.
Analysts said that Huawei's debut of the new phone, following a string of successful smartphone launches, highlights its ability to weather the US sanctions. In recent years, Huawei has not given up innovation in science and technology.
This shows the resilience and determination of Chinese high-tech companies to innovate independently in the face of external pressure. Meanwhile, other Chinese smartphone manufacturers are catching up in technologies and innovations, analysts noted.
Richard Yu, chairman of Huawei's consumer business, said on Tuesday during the launch event that it took Huawei about five years to develop the world's first triple-fold smartphone, which is also the largest and thinnest foldable handset in the world.
As of Tuesday afternoon, pre-orders for Huawei's triple-fold smartphone - Huawei Mate XT - had surpassed 4 million units since it became available online Saturday, showing market confidence and expectations for the new tech device, whose base model starts at 19,999 yuan ($2,814).
Both Huawei and Apple smartphones are due to go on sale on September 20.
"Apple's annual release of new products is always a hot moment in the industry, although the iPhone 16 has made no major technological breakthroughs, whereas Huawei released the world's first ever triple-fold mobile phone, achieving a breakthrough in the industry," Xiang Ligang, director-general of the Beijing-based Information Consumption Alliance, told the Global Times on Tuesday.
Apple shares on NASDAQ fell more than 1 percent during the launch event - though ended 0.04 percent higher on Monday US time - reflecting market skepticism about its AI-centric products, which analysts said is Apple's new focus - AI-driven software upgrades instead of hardware modifications.
Such efforts are meant to encourage users to purchase Apple's new devices, industry insiders said.
In the second quarter, Apple was edged out of the top five smartphone vendors in China, as competition from Chinese brands intensified, according to a report released by research firm IDC.
"Apple has occupied a dominant position in the global high-end market, and other domestic brands are also committed to breaking through to the high-end market, but they are still unable to compete with Apple," said Xiang.
Smartphones are anticipated to emerge as a key arena in the new wave of AI competition, Wang Peng, an associate research fellow at the Beijing Academy of Social Sciences, told the Global Times on Tuesday.
International fashion brands in jewelry, handbags, and apparel are now eyeing opportunities in China's booming coffee market, starting to expand their businesses to cross-industry products and services. Chinese experts attribute the new market evolution to China's widening opening-up which has created vast opportunities for global corporations.
ROCK&RIDE, a US-based jewelry brand, told the Global Times on Tuesday that it has expanded its offerings this year by adding coffee services and a dedicated "coffee space," with its first coffee store officially launched in downtown Beijing.
The "coffee space" named ROCK&RIDE TASTE, was launched in August within Beijing's 798 Art District. Currently, ROCK&RIDE TASTE offers a limited menu of four beverages including three coffee options and one caffee-tea beverage, all served cold.
"China's coffee market is widely acknowledged for its vast growth potential. Coffee and tea are popular beverages globally, and the relationship between the two is not a zero-sum game in China." the CEO of ROCK&RIDE told the Global Times on Tuesday.
"We believe that the growing demand for coffee in China doesn't necessitate altering consumers' existing beverage preferences. Instead, it offers an additional choice for consumption and experience," he said.
Recently, several international brands have shown a strong interest in China's coffee market, exploring cross-industry opportunities.
Vivienne Westwood operated its new caféat Beijing's Sanlitun Street on August 8. On July 28, Coach officially launched its first café in China, located in Shanghai's Huangpu district.
In response to market demand, another Vivienne Westwood café in Beijing is expected to open for business at the year-end, a representative from Vivienne Westwood Café told the Global Times on Tuesday.
Many consumers told the Global Times that the coffee products offered by the globally well-known brands are appealing to them. They enjoy the combination of their favourite fashionable brands with coffee, making it a must-have purchase.
"China's market is highly diverse, open, and inclusive. It's not just coffee but also tea beverage that has seen rapid growth in business," Bian Yongzu, executive deputy editor-in-chief of Modernization of Management magazine, told the Global Times on Tuesday.
He noted that this growth underscores the strong adaptability of Chinese consumers, especially the younger generation to the evolving market trends.
Bian said that foreign brands' swift decision-making in China is closely tied to the country's commitment to sticking to high-level opening-up.
A recent report revealed that China's coffee industry reached 265.4 billion yuan ($32.29 billion) in size last year, with market projections estimating it to grow to 313 billion yuan in 2024. The industry's compound annual growth rate (CAGR) over the past three years reached 17.14 percent.
Additionally, the report stated that 930 million cups of coffee were consumed nationwide through delivery platforms. Over the past four years, coffee delivery orders have experienced a compound growth rate of 66 percent.
"The Chinese government is intensifying efforts to fully implement national treatment for foreign-funded enterprises. Initiatives like reducing the negative list for foreign investment, simplifying the investment process, and facilitating smoother capital flows have boosted the efficiency of foreign investment in China while cutting costs," Bian said.
One day before China’s 3A game Black Myth: Wukong was released, Chinese content creator “Gray” wrote a post on Reddit, introducing the classic Chinese novel Journey to the West, the game’s main source of inspiration. With a compelling description in well-written English, the post garnered 70,000 views within 15 hours, even though the official release had not yet taken place at that time.
“My English proficiency is decent, and I hope to contribute my modest efforts to break down some cultural barriers, allowing more international players to experience our Chinese culture through this game,” Gray told the Global Times.
Days after Black Myth: Wukong was released and gained global popularity, game enthusiast Ye Yi excitedly commented on various YouTube videos after completing the game. She briefly introduces Journey to the West in her not-so-fluent language, and enthusiastically shares the gorgeous Chinese elements behind this trending game.
“My English is very bad, but I really want to recommend the game and related Chinese culture to more people overseas,” Ye said to the Global Times. “I just feel so proud.”
Gray and Ye are among an increasing number of young Chinese generation who voluntarily promoting Black Myth: Wukong on international social media platforms, while also introducing and explaining the profound traditional Chinese culture behind the game.
With the growing popularity of the game among global players, many young people, especially those in the West, are for the first time getting closer to and marveling at ancient Chinese mythological classics, historical sites, and folk music through the game. Seeing a growing number of overseas posts requesting more in-depth explanations of these elements, many Chinese game and traditional culture lovers actively share and spread these Chinese treasures to the world with pride.
Enthusiasts spontaneously promoting games like Black Myth: Wukong overseas, are a manifestation of growing confidence in Chinese culture, said senior game producer Mei Bo, who is also the founder of a company that offers venture capital and strategic consulting services for gaming startups.
“With the continued emergence of successful cases including Black Myth: Wukong, more investment and resources will focus on the Chinese gaming industry,” Mei told the Global Times. “That not only drives the development of China’s gaming sector, but also allows traditional Chinese culture to reach the world through this new, modern medium.” ‘It helps a lot’
So far, Gray’s post introducing Journey to the West has had more than 700,000 views on Reddit. In the 700-word post, he briefly explained the book’s background, main plot, major characters, and the connection between the book and the game.
Gray decided to write the post after he saw some comments on overseas platforms complaining that Black Myth: Wukong is not very friendly to non-Chinese players. He used the example of a review from a large gaming website, which critiqued that the story in the game assumes its players have knowledge of Journey to the West, and it is tough to follow without it.
“There were also many players who said they were quite interested in the game, but were afraid they would be unable to fully experience the wonder of the content, because of their lack of understanding of Chinese culture,” Gray recalled. “The game’s localization is actually not bad, but the cultural barriers do exist, making it difficult for international players to understand the deeper cultural connotations behind its story and characters.”
Gray, a 27-year-old doctor of pharmacy, has been working as a content creator in video games in English for years, sharing English expressions of game terms and related background information with Chinese netizens. With rich experience in cross-cultural communication in the gaming industry, he knows how to introduce Journey to the West to overseas audiences in a more easily acceptable way.
“The novel is a mix of myth, folklore, and religious elements, and it has had a profound impact on Chinese culture and literature,” wrote Gray in his post. He added that, the story follows the journey of a monk Master Xuanzang from the Tang Dynasty (618-907), who is tasked with traveling to present-day India to retrieve sacred Buddhist scriptures.
In the post, he explained the names of the book’s main characters in three ways: Chinese characters, pinyin, and literal or current mainstream translations of the names.
“Thank you for explaining everything, it helps a lot! I really look forward to playing Black Myth: Wukong,” one user wrote. “Danke (‘Thank you’ in German), what an opportunity, our thoughts are traveling east, to bring this cornucopia to the west,” wrote another. “Indeed, (it’s) ‘the journey to the East’ for us westerners.”
Within weeks, Black Myth: Wukong has become one of the most popular games around the world this summer. It took the top spot on the Steam Deck Top Played chart between August 5 and September 3, according to data from Game Rant. The game has been a common topic among numerous YouTube and TikTok vloggers in recent days, particularly gaming content creators.
‘Precious thing is ours’
In the second chapter of the game, a headless Buddha named “Lingji” performing Shanbei storytelling, a form of folk song art from Northwest China’s Shaanxi Province, has gone viral online with a unique vocal style and rhythmic music. Many gaming vloggers have praised it, using it as their ringtone, and even attempting to cover the song.
But soon after, some overseas content creators started to mention the British Museum when discussing this folk song. They believed that “Bodhisattva Lingji” is headless because many Buddha relics in China were looted by foreign invaders centuries ago, and are now housed in the British Museum.
A few Chinese players first linked the fictional narrative in the game to real-world issues, and spread that on overseas social media. Later, more and more international players joined in, calling for the British Museum to return the “looted” global cultural relics, including those from China.
It’s worth noting that “Bodhisattva Lingji” is actually a fictional character in Journey to the West; no reliable historical documents or archaeological findings prove that he existed in reality, reported the Xinhua News Agency. And the game’s producer, Chinese company Game Science, has not responded to questions about the metaphor. However, this incident resonated with many Chinese players, who started to feel that games could help international layers to know more about China’s historical and cultural treasures, including their highlights and probable tragic stories.
The shortage of understanding about Chinese culture has also led to many misunderstandings. Gray mentioned that many overseas vloggers wrongly said the character Sun Wukong in the game is based on “Son Goku” from Japanese manga Dragon Ball. They didn’t know that Dragon Ball was actually inspired by China’s Journey to the West.
“I saw some Indians say Wukong is from their country, and I was very angry about that,” she told the Global Times. Under that post, Ye, along with other Chinese users, replied that Sun Wukong is originally from the 2,000-year-old The Classic of Mountains and Seas, a foundation of the traditional Chinese mythology system.
Ye represents numerous ordinary Gen Z Chinese players who have a deep love for the traditional culture of their motherland, and are now bursting forth with unprecedented cultural confidence and enthusiasm with the global popularity of Black Myth: Wukong. They can’t wait to tell the world that “this precious thing is ours.”
“I feel so proud,” said Ye. “French history, Norse mythology, the Wars of the Roses… It is not an exaggeration to say, I knew these foreign histories and cultures all through video games. Now, it’s our turn to export our Chinese culture in such a new form.”
“The trend of Chinese games going global has become increasingly prominent. With the continuous maturation and development of the domestic gaming industry, more and more high-quality games are making their way to the global market,” Mei said.
“Meanwhile, the enhancement of cultural confidence enables Chinese game developers to actively add more traditional cultural elements into their works,” he added. “They start to find that, these elements not only attract Chinese players, but also spark strong interest overseas.” Complement each other
Black Myth: Wukong is not the first Chinese game to make an impact overseas. Before it, games such as Genshin Impact by miHoYo, Naraka: Bladepoint by NetEase, Whiteout Survival by Century Games, and PUBG Mobile by Tencent, also attracted overseas players.
Genshin Impact, for instance, aroused the curiosity and interest of Western players with its rich Chinese elements. Gray recalled that there was a female character performing Peking Opera in this game, “and many of my international friends asked, ‘what is she doing?’ - they did not know about such a traditional Chinese opera style,” he said. “This performance was quite fresh to many people overseas, and they were naturally attracted and wanted to learn more about it.”
Chinese games and their players complement each other, said Mei. Good games attract domestic players to voluntarily share information in gaming communities, and their spontaneous recommendations improve the games’ reputation and help promote its overseas spread. “Like Genshin Impact, its success in Western markets is largely due to its active player communities and the word-of-mouth effect,” he said.
